There are so many different options for a business to consider when they want to convey a message to their target market. While traditional methods, such as direct mail and email marketing, have their appeal, there is something about a professional, corporate video that sticks out and commands attention.
You should never underestimate the power of the written word, but with video, you have the advantage of being able to show your point rather than simply telling it. Take for example HR recruitment opportunities; there are thousands of companies out there that may be very similar to yours, offering similar positions. Potential candidates often hear the same slogans and promises over and over again, without having a chance to really see the differences.
Using an experienced video production company, like J. Martin Productions, to create a video tailored to your company can also be a way to set yourself apart from the competition. Sit down with some of your top executives to help put faces to the names, or show off what the office atmosphere looks like. You may also want to create a short storytelling video to explain the roots of the company and demonstrate what your employees do every day to live up to the core values of the brand. The versatility of quality corporate videos is seemingly endless, and because they can be used as a marketing tool in a variety of different settings, you’ll find that the value is immeasurable.
To learn more about the benefits of professional corporate videos and how they can be tailored to your business, contact the J. Martin Production team today at 973-771-6868. We would be happy to schedule a consultation.