Why Product Photography Should Be a Priority for Your Business

A long, long time ago if you were to look at newspapers, they’d be filled with mostly text and possibly some hand-drawn graphics. Today we live in a digital world of jpegs, pdfs, mp3s, and other media types. Moreover, today’s young people are much more visually-oriented to the point where Instagram-- a social media site devoted to photos and videos—is growing as fast as any site on the web. It’s no wonder, then, that social media giant Facebook bought Instagram for $1 billion-- they know where the money is.

Product Photography

Product photography is vital to your business today. Photos (and videos) are what sell products online. Rather than reading a long text of words to find out about products, today’s consumers care even more about how something looks, and how it’s photographed could positively or negatively affect their impression of a particular item.

Competition for people’s eyeballs is fierce, so what’s going to make your product stand-out from the rest? It’s often all about the quality of the image you feature. The better the pictures are on your e-commerce site, the more likely you are to have visitors browse, check out your products, and hopefully make a purchase.

Whether you’re a small or large retailer, your success will largely depend on how the marketplace (aka people) perceive you. Just like certain people on dating sites get passed over because their photos are blurry, fuzzy, out of focus or not well done, so do products which aren’t photographed in the most visually enticing way. Professional photos will help enhance your brand and leave a favorable first impression. Think of it from a consumer’s point of view – wouldn’t you feel more comfortable purchasing from a website with professionally done photos?

When pictures are taken, smartphone screens should be kept in mind, since that is exactly where most people will be viewing them. We live in a mobile world where people take their tablets and phones everywhere, so it’s important to remember to cater to your audience. When people are browsing on your company’s site, they expect it to be responsive to the device they are using. If they have to continually resize their screen to look at a product picture, it could cause them to leave the site and go to a competitor’s instead.

If you’re trying to sell things to people today, the main way to reach them is via photos (and videos) on your e-commerce and social media sites.  Social media sites like Instagram and Facebook, consume an inordinate amount of people’s time. They’ll notice any visuals that look attractive and stand-out from the rest.

Are you in the market for high-quality visuals of your products? Have J Martin Production handle your photos and videos; call 973-771-6868 today for more info about their professional product photography services.

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